HubSpot - One system to manage customer relationships without chaos

Imagine that in your company, instead of juggling several inconsistent marketing, sales and customer service tools, you have one place where everything runs smoothly, automatically and is always at hand. No more chaos, no more manual data entry, no more teaching your team dozens of applications and endless attempts to merge customer information.

It's no longer a technology revolution - it's a necessity so your business doesn't fall victim to its own silos and inefficiencies. HubSpot's modern CRM platform was designed from scratch, with no "patches," acquisitions or haphazard integrations. Here, every department - marketing, sales and customer service - works with the same, always up-to-date data, and every customer interaction builds a consistent, memorable experience.

Learn how you can unlock your company's true potential by eliminating the "Frankenstein" conglomeration of multiple tools and turning it into a single customer relationship management platform that grows with you

What is HubSpot

HubSpot is a state-of-the-art CRM platform that serves as a command center for your business - a virtual office where all the most important marketing, sales and customer service processes come together. Its greatest strength is that instead of dividing teams into separate silos and forcing them to use disparate tools, it integrates all activities into a single, transparent system.

By building an excellent customer experience, HubSpot allows for seamless transfer of information between departments, so that every employee has access to up-to-date data at every stage of the customer path. Whether someone handles lead acquisition, sales, or after-sales support, everyone benefits from a single source of truth about the customer.

The foundation of the platform is a central CRM that gathers and shares information with each team. HubSpot meets the diverse needs of companies through six main modules, known as "Hubs."

• Marketing Hub - tools for acquiring and nurturing leads and automating campaigns.
• Sales Hub - sales support, contact and transaction management.
• Service Hub - center for customer service, ticket automation and loyalty building.
• Operations Hub - process automation, integrations and efficient data management.
• Content Hub - content management and website personalization for the user.
• Commerce Hub - a module that allows you to manage payments directly in HubSpot.

You can deploy each of these hubs separately, in response to the current needs of your business, or combine them into one integrated ecosystem. In this way, HubSpot grows with your business and adapts to its maturity and growth rate.

What sets HubSpot apart

 

Easy

with efficient and intuitive tools.
 

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79% of users say HubSpot is easy to use.

Fast

delivering value in weeks instead of months or years.
 

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The average time to fully operationalize a HubSpot product is just 6 weeks.

Unified

bringing together all of the data and tools you need to connect and grow together.
 

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79% of HubSpot users say it helps them centralize data all in one place.

How is HubSpot different from traditional CRM systems?

A solution designed from the ground up - no "Frankenstein" of applications

Most CRM systems on the market have been created by tacking together various tools and functions, often as a result of acquisitions of other companies or applications. The result is a so-called "Frankenstein" - a system that from the outside seems coherent, but in practice requires constant merging of disparate solutions and causes chaos for teams.

HubSpot was designed from the outset as a single, integrated system, with no random patches or elements coming from different worlds. As a result, each department - marketing, sales or service - works on the same technologies and the same database, eliminating the problem of inconsistent information.

One system for the entire organization - marketing, sales, customer service

With HubSpot, there is no need to juggle multiple tools or learn separate interfaces for each department. Every team, whether it is involved in lead acquisition, sales or customer service, uses the same system, with the same intuitive interface. This not only facilitates collaboration, but also speeds up the deployment of new people and streamlines the entire customer service process.

This approach allows you to build a truly unified experience at every stage of customer contact - from the first contact with your company to after-sales service and support. It is consistency and simplicity that are the cornerstones of HubSpot's modern CRM platform, which is designed to grow with your business and respond to its real needs.

The most important challenges of today's companies and how HubSpot helps solve them

Tool fragmentation and data siloing - the biggest enemy of efficiency

Modern companies often use multiple tools: separate systems for marketing, sales, customer service, landing page, email marketing, automation or reporting. Each of these solutions works well within its own narrow scope, but combining them into one cohesive ecosystem is a huge challenge. The result is data silos, hindered collaboration between departments, multiple logins to different systems, the need to learn multiple interfaces and the constant need to manually synchronize information.

Companies often hear from their teams that the tools "don't talk to each other," and the efficiency of operations is diminished by information chaos. In addition, every change in the organization or the departure of a key person results in a loss of knowledge of how to operate any of the numerous systems.

Consistent Customer Experience through a single information base

HubSpot solves these problems by offering a single, central place where all customer, marketing, sales and service data is available to every team. This makes it possible to build a consistent and engaging Customer Experience - no matter what stage of the path the customer is on. Every interaction, from initial contact to after-sales service, is recorded in a single database, allowing us to better understand the customer's needs and respond more quickly to their expectations.

Automation, reporting and communication in one place

A modern company cannot afford to manually perform repetitive tasks or tediously create reports. HubSpot allows you to automate key processes - from communicating with customers, to forwarding leads, to handling service requests. With a consistent reporting system, every piece of information is available at your fingertips, and teams can make decisions based on up-to-date and complete data.

All this translates into greater work efficiency, better integration of team activities and higher customer satisfaction, as the organization runs like a well-oiled mechanism - without downtime, delays or chaos.

Deployment flexibility and scalability - HubSpot grows with your business

From one-person operations to large organizations - one interface, many possibilities

HubSpot is designed to support both small businesses and the largest organizations. Whether you run a one-person business or manage an expansive team, you benefit from one consistent system and the same intuitive interface. As a result, implementation doesn't require months of training or tedious learning of new applications - the entire organization can quickly start using the tools, and employees easily share knowledge and support each other.

HubSpot eliminates the problem of learning multiple distributed systems. Once someone learns to automate processes in one part of the platform, he or she can support colleagues in sales, marketing or customer service - all on the same technology base and within a single tool.

Ability to implement more hubs gradually

You don't have to invest in all the platform's features right away. HubSpot allows you to start with a basic CRM, and then - depending on your needs and the maturity of your organization - implement more "hubs." You can start with a Marketing Hub, Sales Hub, Service Hub or Content Hub, and introduce each of them when the need actually arises. This flexibility means that the platform grows with your business, and you invest only in those tools that actually bring value at that stage of development.

What's more, you don't have to implement every hub at the same level of sophistication. For example:

• You can deploy HubSpot Sales Hub at the Professional level, taking advantage of advanced automation and sales reporting right away.
• At the same time, you can deploy HubSpot Service Hub at the Starter level to quickly streamline basic customer service processes.
• You can runHubSpot Marketing Hub in the Starter version - for monitoring campaigns in Google Ads, creating contact forms in HubSpot, or setting up simple automation for sending a sequence of emails when a form is filled out on the site.

This approach makes it possible to scale the system as the company grows and easily adapt the tools to the maturity level of processes in each part of the organization. HubSpot gives you complete freedom - you can expand the platform with more hubs and features exactly when the need arises, without having to replace the system or costly revolutionizing your team's work.

As a result, your company always benefits from the tools it really needs, and each team can work at a level tailored to its challenges and goals. This makes HubSpot an extremely versatile and future-proof solution.

Key features of the HubSpot platform

Sales Hub - support for sales processes

HubSpot Sales Hub is a set of tools that set a new standard for automating the daily work of the sales department. Automatic recording of emails, calls, meetings or transactions saves time, minimizes the risk of errors and ensures data consistency. Thanks to full integration with Marketing Hub, every lead transfer, every customer information and every activity is immediately available in the shared system - without the need for additional synchronizations or data exports.

Streamlining the sales process

Sales Hub automates many key processes - from handling leads, to sending sales emails, to planning next steps and tasks. Salespeople can analyze data faster, forecast sales results, and most importantly, focus on building relationships with customers instead of manual, repetitive tasks.

Sales task automation

The tools available in Sales Hub allow you to automate routine tasks, dramatically increasing team productivity:

• Automatically assign leads based on set criteria, such as source or region.
• Automatic tracking of email opens and clicks by customers, giving the salesperson instant feedback.
• Reminders for upcoming tasks and meetings, generated automatically.
• Automated email sequences that adapt to the stage of the customer's buying process.
• Automatic creation of tasks based on customer activity, such as a site visit or download of marketing materials.

Such features allow salespeople to focus on closing deals and developing long-term relationships, rather than wasting time on administration.

Improved sales team collaboration

One of the key strengths of Sales Hub is that it facilitates collaboration both within the sales team and between sales and marketing. All information about leads and customers is available in real time, and reports give a complete picture of the effectiveness of activities at each stage of the sales funnel. This enables the entire team to act faster, more efficiently and make data-driven decisions.

Examples of Sales Hub features

• Email templates and sequences, automatically adapting to the stage of the sales process.
• Pipeline - a visual sales process broken down into selected stages
• Real-time notifications of lead activity.
• Ability to make phone calls directly from HubSpot.
• HubSpot CRM mobile app
• Appointment calendar with automatic appointment feature.
• Full integration with CRM and customer contact history.
• Live chat for immediate handling of inquiries.
• Quick creation and sharing of quotation documents.
• Tracking of sales documents -When a potential customer opens a document and which pages they read.
• Generation of sales reports to support forecasting and decision-making.
• Sales forecasting function.
• Setting and monitoring sales targets for a sales person or the entire sales team.
• Playbooks (sales call scripts).
• Pipeline visual sales process divided into selected stages

Effects of HubSpot Sales Hub implementation

 

76%

of Sales professionals say HubSpot increased their win rate.

35%

Customers with Sales Hub see a 35% increase in their deals closed after just 6 months.

84%

of Sales pros say HubSpot improved their lead quality.

Marketing Hub - tools for marketers and measuring effectiveness

In many companies, the marketing department functions separately from sales and customer service, using its own, often scattered tools for email marketing, landing pages, ad campaigns, marketing automation, social media management or analysis. In HubSpot Marketing Hub, all of these elements are integrated into a single system. As a result, marketers can not only easily plan and automate their activities, but also instantly transfer valuable leads to the sales department - without manual data export or tedious reporting.

Marketing automation

HubSpot Marketing Hub allows you to automate a number of processes, such as email marketing, social media campaign management, lead nurturing or forwarding contacts to salespeople. Automation saves time, allows you to personalize messages more effectively and increase customer engagement.

Examples of HubSpot's marketing automation capabilities:

• Automatically sending welcome messages to new subscribers or contacts who have signed up for a newsletter.
• Lead nurturing - sending a series of emails based on user behavior on the site, such as downloading an e-book or signing up for a webinar.
• Dynamic, automatic updates to contact lists based on activity, such as opening an e-mail, submitting a form or visiting a specific page.
• Automatic assignment of leads to appropriate teams based on customer or region segmentation.
• Publication of social media posts on various platforms according to a schedule.
• Personalized content on the website - tailoring content to a specific user depending on their previous interactions with the company.
• Automatic tracking of lead scoring based on contact activity or matching the profile of an ideal customer.
• Automatic generation and sending of campaign reports to email.

Improved segmentation and personalization

HubSpot's advanced contact segmentation tools allow you to further tailor marketing content to the needs and behaviors of specific audiences. Dynamic content and automated email sequences help increase conversion rates and build long-term relationships with customers.

Full integration with sales activities

Marketing Hub is fully integrated with other HubSpot tools, especially Sales Hub. This allows marketing and sales to work together effectively, and gives marketers a view of customer behavior at every stage of the sales funnel. This makes it easier to identify leads ready for conversion and pass them on to the appropriate salespeople.

Examples of Marketing Hub features:

• Creating and managing email campaigns.
• Marketing process automation (lead nurturing, scoring).
• Social media management and analysis.
• Management of advertising accounts (Google Ads, Facebook, LinkedIn).
• Dynamic content and web personalization.
• Contact forms.
• A tool to view what companies are visiting our website.
• Marketing reports and dashboards
• Advanced reporting based on combining sales and marketing data.
• Integration with CRM, tracking campaign results and leads.
• Creation of segmentation lists based on selected conditions and data from HubSpot.
• Campaign function - combining various marketing resources into campaigns and tracking effectiveness.
• Monitoring cooperation with influencers - how much traffic and sales they generated

Effects of implementing HubSpot Marketing Hub

 

76%

of Marketers said HubSpot increased their conversion rate.

82%

of Marketers say HubSpot increased their lead generation.

134%

Marketing customers see a 134% increase in their website traffic.

Service Hub - customer service, automation, ticketing systems and knowledge bases

HubSpot's Service Hub is a center for modern customer service, which allows not only to register and resolve tickets, but also to automate the entire onboarding and post-sales processes. The advanced ticketing system enables orderly tracking of requests and transparent management of all service steps - for both customers and internal teams.

With automated workflows, repetitive tasks are completed faster, and the handling of each ticket becomes more predictable and organized. Companies can use Service Hub to handle not only external customers, but also internal processes - such as onboarding new customers, invoicing or preparing contracts.

Effective ticket management

The advanced ticket system allows you to organize and monitor each ticket from the moment it is registered, through the subsequent stages of the case, to the final closure. The team gains clarity on what is happening with each customer and at what stage of resolution their case is. This significantly reduces response time and increases the efficiency of problem solving.

Creating a knowledge base

Service Hub is also a powerful tool for building and sharing a knowledge base. With articles, tutorials and answers to frequently asked questions, customers can get help on their own faster, and the service team is relieved of repetitive inquiries. This solution supports customer self-service and improves customer satisfaction.

Customer satisfaction analysis

The platform enables automatic customer satisfaction surveys with built-in tools for sending NPS (Net Promoter Score), CSAT (Customer Satisfaction) and CES (Customer Effort Score) surveys. Surveys can be sent automatically, e.g. when a request is closed or a transaction is completed, and the results are reported in real time. This allows the company to constantly monitor satisfaction levels and react quickly to any problems.

Other HubSpot Service Hub features:

• Helpdesk and customer ticket management.
• Handling internal processes (e.g., invoicing, contract preparation).
• Onboarding of customers after purchasing a service or product.
• Inbox and helpdesk available to the team.
• SLA automation - automatically watching for service deadlines.
• Chat and chatbots to support 24/7 contact.
• Knowledge base available to customers.
• Customer portal to track status of requests
• . Satisfaction surveys after completed cases.
• Advanced reporting of processes and service results.

Effects of HubSpot Service Hub implementation

 

77%

of Service leaders say HubSpot increased their company's CLTV.

28%

Customers with Service Hub see a 28% increase in their ticket close rate after just 6 months.

72%

of Service leaders say HubSpot sped up ticket resolution time.

Content Hub - high-level content management, automation and personalization

HubSpot Content Hub is an advanced content and website management tool that allows companies to efficiently create, publish and analyze content in full integration with other HubSpot hubs. This gives marketing teams full control over content management, SEO optimization and website personalization, all in one intuitive environment.

Easy content and page management
Content Hub allows you to create and edit websites, blogs and landing pages in a simple drag-and-drop editor. Anyone, regardless of their level of technical expertise, can quickly deploy new sub-pages, optimize content for SEO and monitor the effectiveness of activities. The whole system is fully integrated with CRM, allowing users to track their behavior and customize content.

Automation of content creation
HubSpot Content Hub uses artificial intelligence and automation at every stage of content workflow. Examples of automation include:

• Generating dynamic content based on user data from CRM.
• Creating content remixes - automatically transforming blog articles into posts for social media, emails or ads.
• Automatic translation of web pages into other languages using advanced AI tools.
• Article narration - converting text into audio recordings available directly on the website.
• Generating blog posts in multiple languages to facilitate international communication.
• Automated social media publishing - generating and publishing posts on various platforms.
  
  
  

Extensive Content Hub capabilities:

• Intuitive drag-and-drop editor for websites and blogs.
• Built-in SEO tools and advanced analytics for content effectiveness.
• Personalization of pages and content based on CRM data and user behavior.
• Automation of content publishing and management.
• Translation of content into any language with AI support.
• Conversion of articles to audio recordings.
• A/B testing and page optimization tools.
• Brand Voice features and communication consistency.
• Creation of dedicated case study pages with data collected in HubSpot CRM.
• Ability to build pages and blog in Content Hub as an alternative to traditional CMS.

HubSpot Content Hub isn't just a site management tool - it's a complete content ecosystem that supports lead generation, personalization of the user experience and automation of the daily work of marketing teams. By integrating with the entire HubSpot platform, each piece of content becomes part of a larger, cohesive business development strategy.

Integrations and openness of the platform - connecting HubSpot with other tools

Integration with HubSpot via API

Today's companies use a multitude of systems and applications that support different areas of the business: from telephony to contract generation to advertising campaigns. A daily pain point is that these tools often do not communicate seamlessly with each other. HubSpot solves this problem by offering a platform that is open to integrations - both through modern, well-documented APIs and through ready-made connections available in the Marketplace.

HubSpot 'sAPI is an open standard, used worldwide. Any company that has its own systems or uses SaaS solutions can connect them to HubSpot. This way, whether you need integration with a telephony tool, a document generation system or automation of advertising campaigns, you can connect these solutions without unnecessary complications.

HubSpot Marketplace - Over 2,000 applications

For those who don't want to build an integration from scratch, HubSpot offers a Marketplace with more than 2,000 ready-made apps. There are tools there that are popular in Poland as well, and integration usually takes just a moment - just a few clicks to connect HubSpot with your system for telephony, invoicing, Google tools, Zoom, etc. This gives flexibility and allows companies to take full advantage of existing technologies, without having to give up tools that already work well in daily operations.

HubSpot's openness means that it is not a closed ecosystem, but a center to which any solution can be plugged - and where all data and processes are always in sync. As a result, the entire organization works on up-to-date information, and integration is fast and seamless.

AI in HubSpot - a personal assistant and real support in everyday work

Using artificial intelligence in business doesn't have to be complicated - especially when AI is an integral part of your CRM platform. HubSpot offers a free AI assistant - Breeze Copilot- that supports you in completing tasks wherever you work on the platform. It's a solution available on both desktop and mobile devices, whenever you need it.

A personal AI companion that knows your business

Breeze Copilot is connected to your CRM data to generate more personalized results and prompts, tailored to the real needs of your business. You don't need to know AI - the assistant works in a simple, conversational interface, suggesting ready-made prompts and helping you complete daily tasks faster.

Efficiency and simplicity - AI that really saves you time

Instead of searching for information in various tools, you can talk to Breeze Copilot as if you were a co-worker. The assistant analyzes your work context, knows your CRM data and suggests ready answers, recommendations and summaries - exactly where you need them. AI not only supports creativity, but also keeps an eye on priorities and organizes information, whether you're working on a campaign, sales or customer service.

AI in sales - build pipeline and close deals faster

Breeze Copilot helps salespeople effectively acquire customers and manage the pipeline. The assistant summarizes records from the CRM, prepares salespeople for calls, researches companies and identifies priority sales opportunities. This makes the sales process more predictable and less time-consuming.

AI in marketing - creativity and automation in one place
Marketers can use Breeze Copilot like a brainstorming partner. Creating content, writing drafts of emails, post ideas or streamlining tasks becomes faster and more intuitive. Thanks to CRM integration, every recommendation and content generated is matched to real data about customers and their purchase path.

AI in customer service - more efficient and organized assistance

Managing service requests can be time-consuming, but Breeze Copilot speeds up the process. The AI assistant summarizes requests, suggests answers and recommends next steps, helping to resolve customer issues faster and more efficiently. This makes service more precise and allows teams to focus on building a positive experience.

Bottom line - one system, unlimited development possibilities

HubSpot is a CRM platform built from the ground up, with no haphazard integrations or patched applications. As a result, every department of your company - marketing, sales, customer service, and even website and content management - works on a single, consistent system. It's a single source of customer truth that eliminates data silos, simplifies deployments and allows teams to collaborate effectively at every stage of the customer path.

Regardless of the size of your company, you can deploy more features and hubs incrementally, matching the system to your organization's maturity level and needs. HubSpot is not a closed ecosystem - through its open API and Marketplace, you can easily connect it to other tools used in your company.

What also sets HubSpot apart from other solutions is the presence of integrated artificial intelligence (AI). The Breeze Copilot assistant, built into the platform, supports the daily work of marketing, sales and customer service, based on up-to-date CRM data. It allows you to generate content, automate tasks, get personalized recommendations and resolve customer issues faster - all in one intuitive environment.

When you choose HubSpot, you're betting on a system that grows with your business, organizes processes, builds better customer experiences and allows you to operate faster and more efficiently - today and in the future

Take the first step to organizing chaos and growing your business!

If you're tired of juggling multiple tools, want to combine marketing, sales and customer service in one system, and start building memorable experiences for your customers - schedule a HubSpot presentation with us.

We'll show you how this platform can be precisely tailored to the needs and maturity of your organization, whether you're at the beginning of your journey or running an expansive company.