The decision to implement HubSpot is a step toward automation, streamlined business processes and more efficient data management. One of the most common questions we receive from our customers is: "How much does it cost to implement HubSpot?". This question needs more context, as the cost of implementation depends on many factors, such as the choice of licenses, the scope of processes, the sophistication of the team and integration needs.

In this article, we explain what influences the price of a HubSpot implementation, present specific cost ranges, and detail our working philosophy, which focuses on knowledge transfer, customer self-reliance and TCO (total cost of ownership) reduction.

What affects the cost of a HubSpot implementation?

The cost of HubSpot implementation is the result of many factors. To accurately answer the question of price, it is first necessary to understand the specifics of the customer's business processes and the scope of its needs. The key elements that affect the price are:

1. type and level of HubSpot license

HubSpot offers various modules ("Hubs"), such as Sales, Marketing, Service or CMS, each available in three levels:

• Starter: Basic CRM and marketing functions for smaller companies.
• Professional: Solutions for more advanced processes, such as automations and advanced reporting.
• Enterprise: Dedicated to large organizations requiring custom objects (Custom Objects), advanced reporting and integration.

Choosing the right level depends on the scale and needs of the organization. For small companies, the Starter version may be sufficient, but larger companies with complex sales or marketing processes often opt for the Professional or Enterprise version.

2 Complexity of business processes

The price depends on the number of processes that need to be mapped in HubSpot, such as:

• B2B sales with lead handling, cross-sell and upsell for sales processes
• Complaint handling or service processes in the case of customer service areas.
• Advanced calculations such as commissions, margins or MRR (recurring revenue) reporting.
• Use of additional data models like contract data, products, licenses, students, cars, buildings in sales processes - necessary use of Custom Objects
• Complexity of marketing activities carried out from simple activities with ads and newsletters to complex lead warming processes.

The complexity of the processes affects not only the implementation time, but also the number of necessary training and system configuration.

3 Team size

Larger teams mean greater training needs and more complex system configuration. For example, a company with a sales team of 20 will need a much more extensive implementation than one with a team of a few. This also raises the issue of whether this team performs similar activities or whether it is divided into sub-teams responsible for different processes, e.g., one team is responsible for prospecting and customer acquisition, another for handling sales to existing customers.

4 Integrations with other systems

HubSpot offers many off-the-shelf integrations (e.g. with Gmail, Teams, Zoom) that are relatively simple to implement. Advanced integrations with ERP systems, however, require dedicated technical support and cooperation with ERP vendors. In most cases, the cost of the integration lies with the ERP system. You have to take into account that it is the ERP vendor that has to connect to HubSpot in order to exchange data. Hence, when analyzing the cost of integration, focus strongly on the cost on the vendor's side, as the cost on our side may not be more than 10-20% of the total cost. This is because it boils down to integration training and ongoing hourly support for the ERP implementation company or your IT team.

5 Degree of customer self-reliance - cost reduction through HubSpot knowledge transfer.

Implementation can be cheaper if the customer is ready to carry out some of the work on their own, using our support in the form of online training or administrative training. At BusinessWeb, we provide full support in the transfer of HubSpot knowledge so that your company can be self-reliant on it.

Our experience shows that customers who opt for such a model not only reduce the cost of implementation, but also more quickly acquire the competencies necessary to work with HubSpot on a daily basis. This leads to a lower overall cost of ownership of HubSpot by not having to create a budget for HubSpot support by an external company.

If you have the resources, we strongly encourage you to participate in HubSpot administrative training. They will allow your team to explore report creation, automation and system configuration management. Our partnership with BusinessWeb is based on the transfer of HubSpot knowledge, allowing customers to develop on their own in this area. We believe that HubSpot can be quickly mastered to effectively manage your company's daily needs.

HubSpot implementation costs - sample ranges

The price ranges shown refer to the cost of implementations carried out for 75% of our customers and do not take into account exceptional cases, such as very large-scale implementations for a sales team of 100 people.

Sales Hub

• Starter:  1500 - 2250 Euro . Simple CRM processes, small teams. HubSpot Configuration with an expert implementation process.
  
  3000 - 7000 Euro - where we use a full HubSpot CRM implementation process with sales process mapping. The main cost driver here is the size of the sales team and the number of processes, but keep in mind the limitations of Starter in terms of the number of sales pipelines to 2.
  
  
• Professional: 1500 - 2250 Euro.  Simple CRM processes, small teams. HubSpot Configuration with an expert implementation process.
  
  6250 - 11250 Euro where we use a HubSpot CRM implementation process with sales process mapping. For this version of HubSpot, the cost is affected by virtually all the factors we mentioned in the introduction to the article - number of processes, sales teams, automation or reports.
  
  
• Enterprise: PLN 49,000 - PLN 90,000. In this case, the biggest factors affecting the cost of implementation are the size of the teams, the number of processes, and the use of advanced data models, Custom Objects, or integrations.
  
  

Marketing Hub

• Starter: 625 - 1250 Euro covering all the features and practical application of HubSpot Marketing Hub Starter in your marketing processes.
• Professional: 2250 - 6625 Euro. Costs depend on whether you opt for the full range of training and support in setting up all elements of HubSpot Marketing Professional, or whether you prefer to start with selected onboarding modules. For example, if you need marketing automation setup, but don't plan social media activities or content management, you can opt out of these services, which will reduce your initial costs.
• Enterprise: 2250 - 6625 Euro. Training and implementation costs for Enterprise licenses are the same as for HubSpot Marketing Hub Professional licenses
  
  
  

Service Hub

• Starter: £6,000 - £9,000: Simple customer service processes, small teams. Implemented with an expert implementation process.
  
  3000 - 7000 Euro : Where we use a full HubSpot Service Hub implementation process with customer service process mapping. The main cost driver here is the size of the customer service team and the number of processes, but keep in mind the limitations of Starter in terms of ticketing system functionality and reporting.
  
  
• Professional: 1500 - 2250 Euro: Simple customer service processes, small teams. Implemented with an expert implementation process.
  
  6250 - 11250 Euro: Where we use a full HubSpot Service Hub Professional implementation process with customer service process mapping. For this version of HubSpot, the cost is affected by virtually all the factors mentioned in the introduction to the article - number of processes, size of service teams, automation and reports.
  
  
• Enterprise: 12250 - 22500 Euro: In this case, the biggest factors affecting the cost of implementation are the size of the teams, the number of processes, and the use of advanced data models, Custom Objects, or integrations.

BusinessWeb deployment philosophy - lowering HubSpot's total cost of ownership

1. knowledge transfer

Our implementations are not limited to configuring the system. We focus on transferring knowledge that will enable your team to develop and manage HubSpot on their own.

2. flexibility

We understand that every company is different. That's why we offer flexible cooperation models:

• Stand-alone implementation with our optional hourly support.
• Full implementation by our team with process mapping.
• A mixed approach where the client takes over some of the responsibilities, such as building reports or configuring automation.
• Implementation in hourly packages with an expert delegated to work with your team
  
  

3 Reduce TCO (total cost of ownership).

With our "help the customer become independent" philosophy, we reduce the long-term costs associated with managing the system. The customer gains not only a well-configured HubSpot, but also the skills needed to develop it without having to engage external support for every change.

4 Support at every stage

We offer support not only during implementation, but also afterwards. With our hourly packages, online training and technical support, customers can feel confident developing their skills and system.

Summary

The cost of a HubSpot implementation depends on a number of factors, including the choice of license, the scope of processes, the number of people on the team and the need for integration. At BusinessWeb, we offer a flexible approach that allows you to tailor the cost and scope of implementation to your needs. Our working model is based on knowledge transfer and building customer self-reliance, which helps lower the total cost of ownership of the system.

Want to know a detailed quote for HubSpot CRM implementation in your company? Contact us and take advantage of our pre-implementation analysis. Together we will find the best solution for your business