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If you're on our website, you've surely heard of the name HubSpot. Or maybe you're already using it, trying to combine marketing, sales and operations in one tool?
Such powerful software as HubSpot gives you plenty of options to automate your work, and when mastered well it can even replace many hours of employee work, not to mention its main purpose - to help your business grow.
For such a powerful tool, HubSpot is simple to use. However, it has its own specific operating model - requiring it to be set up so that you end up running efficiently on it.
In addition, HubSpot 's success lies in the fact that it keeps developing the platform, adding new features and capabilities all the time. In order to bring all this effectively into a HubSpot implementation, you need a HubSpot partner to do so.
You probably see that partners have their own designations - Solution, Gold, Platinum, Diamond and Elite. What does this mean for a company choosing HubSpot? The size of the partner? The number of employees? How many licenses has it sold for HubSpot?
Sales are an important part of earning the badge, but relatively easy to meet compared to the other attribute required by HubSpot - the number of customers served on an ongoing basis.
What are the differences here?
To become a HubSpot partner at the Elite level, we need to earn 5,950 points per year. In comparison, Diamond level partners need 2,020 points, Platinum 645 points and Gold only 243 points. This means that an Elite partner needs to earn almost 3 times as many points as Diamond, more than 9 times as many as Platinum and almost 25 times as many as Gold.
Simplifying HubSpot's partner model and translating this into the number of new customers, assuming that each $100 Sales Professional user sold yields 10 points, this means that we need to sell 595 new licenses to reach Elite status. By comparison, the Diamond level requires 202 licenses, Platinum 65, and Gold only 25. These numbers underscore the enormous commitment and scale of business needed to achieve the highest level of partnership with HubSpot.
What does this mean for you as a customer?
To work with a partner that has a very strong track record of implementing many projects with clients.
We gained this experience in 6 years.
- We became a HubSpot partner in 2018.
- In 2020 we reached the Gold and Platinum rankings.
- And a year later in 2021 to Diamond.
- In 2024, we were awarded Elite Partner status.
Despite such rapid growth, we are still a company retaining the approach as from our beginning of operations - a small dedicated HubSpot implementation team in 100% of its specialties. We also retain a small team of 10 people. Focusing on their high specialization.
We write about ourselves that we are 100% HubSpot. Discover why.
Who is BusinessWeb - a 100% HubSpot partner?
Clients often ask me: "Mariusz, why are you 100% HubSpot? After all, every company in Poland that sells and implements HubSpot can say that about itself." In a nutshell - our operations, team and everything we do revolves 100% around HubSpot.
We are practically like a branch of HubSpot in Poland, we provide support across all solutions, we spread awareness of HubSpot by creating video content, and we run HubSpot user groups among our customers. What sets us apart from other companies?
Detonation of everything that is not related to HubSpot
Let's start with how you go about becoming a 100% HubSpot Partner. You launch an action to detonate everything that is not related to it.
Did you know that back in 2019 we were like an inbound marketing agency? We did advertising for hairdressers, local business, e-commerce - clients only came to us for marketing, not HubSpot.
What did the detonation consist of?
It started with the inspiration from this book "Detonate" - you look at a company's strategy and you know it's a choice. A choice of what you don't do. And you detonate from your communication and offer that:
- you are an inbound marketing agency.
- a sales process improvement company;
- an ABM implementation consultant;
- a RevOps specialist;
- a company for implementing marketing automation systems.
In addition, you detonate service to customers who are not associated with HubSpot. You "clean" your customer portfolio, because strategy is a choice - a choice of what to bet on and what to detonate. And you bet 100% on HubSpot. You make a decision that from today, which in our case is May 2020, you only live HubSpot.
Why? Because customers want the best implemented HubSpot. They don't come to us for inbound marketing, but for HubSpot. Not for ABM, but for HubSpot. That's why we are,like a branch of HubSpot in Poland - we fulfill this need to launch HubSpot.
Of course, we have to be practitioners of inbound marketing, sales processes, operations, because without that you can't implement the system. We have full experience here, because we ourselves use HubSpot for processes to all processes on a daily basis.
But you are NOT knocking to us at the beginning for inbound marketing, you are knocking to us for HubSpot and how this inbound marketing on it can best be done. You are knocking because you want to learn about HubSpot and how it can help you with your sales processes, not for a sales strategy. You get the strategy as part of the implementation.
This order is crucial, because it sets the entire operation of the company under one thing - 100% HubSpot.
- Marketing only advertises HubSpot.
- Sales sells only HubSpot.
- The project team leads implementations only HubSpot.
BusinessWeb doesn't have a customer that doesn't have HubSpot, because 100% is 100%.
100% HubSpot team
Let's move on to the most important element of BusinessWeb, the team.
From the very beginning of the hiring process, or even before that - the swirling thought in my head that we could use another pair of hands to work with - I think about how a new employee can develop their skills and competencies at HubSpot.
I look at where there is a gap and look for the person who will fill that gap. But the condition is a willingness to work, learn and grow on the HubSpot platform. Because getting to know HubSpot is a long way, you have to want to get involved with the system, because it offers great opportunities, but it requires months of learning it to become an expert.
That's why each member of the team has a position dedicated to specific HubSpot functions and pertaining only to HubSpot. This makes him more effective in helping our customers understand the various processes happening on the platform. He is able to quickly find a solution and easily explain how a particular thing can be implemented by a customer in his company. Look here at who we have on board. Not a front-end developer or content manager, but HubSpot specialists.
Going further - there is no development without training. Every person at BusinessWeb during onboarding, as well as in the trajectory of their career, undergoes difficult and complex training from HubSpot. Obtaining certification to prove these skills is not easy. Ransomed by hours of training, and finally passing a knowledge test by HubSpot - these are not simple tests. Look how many certifications we have to our credit - more than 100 because you can't have Elite status without it!
Therefore, with access to HubSpot know-how, we build repeatable processes that we translate into our clients' business. What's more, we are practitioners, we don't theorize about the functions of the platform, we put the knowledge into practice right away. Because we ourselves have been working on HubSpot for years and apply best practices in its use.
Each person is a cross between knowledge and practice in a particular business area and knowledge of HubSpot. Because at the end of a project, customers want not only an implemented HubSpot, but above all a tool that practically supports their business.
Because HubSpot is several Hubs (Marketing Hub, Sales Hub, Service Hub, CRM, Operations Hub, Content Hub). Most BusinessWeb customers don't come for one - they need several at once, most often marketing and sales. That requires a good knowledge of how to connect them and build processes on HubSpot. So as you get to know the BusinessWeb team, you'll see that often one person's knowledge of HubSpot goes beyond one Hub.
See, we want to be, like a Hubspot division so in these 11 people you have a company organized like this:
- Our sales department has 3 people - because selling HubSpot is business consulting in the application of technology. You need to have a strong, specialized sales team to implement HubSpot for you.
- Our implementation department is 6 people - 100% HubSpot project implementation and 100% specialization. It is the one that provides personalized service and close relationships for you during deployments.
- Our marketing department is 2 people - 100% implementation of campaigns on HubSpot and using it for all your marketing activities.
All this builds our expertise, and clients work with people who have completed dozens of system implementations, leading to Elite Partner status in a year. And besides, the team is really passionate about HubSpot, this tool offers incredible opportunities for growth.
Elite Partner - a disadvantage or an advantage?
HubSpot Elite Partner status can help, but also hurt. Some clients will see it as a great experience, while others will see it as a great agency, where, if they buy HubSpot, they will be lost in service by many people, without personalization. Moreover, do you have to pay an Elite fee for Elite Partner services?
Yes, as I wrote earlier - you get the status of a particular partner not only for the sales of HubSpot, but mainly for what experience you have in implementing and operating it.
Elite partner in the case of BusinessWeb means that you are dealing with HubSpot practitioners, dealing only with HubSpot. Our clients often tell us during sales calls that they feel our familiarity with HubSpot and that we live and breathe it. You're working with people who have hundreds of hours of working with HubSpot behind them. And because we make sure that's all they do during the course of their work, that expertise only grows every day.
So Elite is all about specialization and personalization of customer service at HubSpot. At BusinessWeb, you won't fall into an agency hole without personal and frequent contact. On the other hand, you get an experienced team capable of handling large projects.
When you use an Elite partner, you benefit from experience. Prices alone don't really tell you anything about how the project is implemented. The cost of an hour or implementation depends on the salaries of the specialists who work for you. At BusinessWeb, you won't get a Junior to work with, or someone who doesn't know the broader scope of HubSpot. Using our experience, you get faster execution of work, more efficient assistance, resulting from knowledge. Our employees will complete the work, with fewer hours, ultimately saving you time.
There are companies on the market that will complete the HubSpot work for you more cheaply, and we encourage you to meet with us and talk about what we know about HubSpot and how we can help solve your need. We have different packages to help you. Feel the difference in knowledge at the meeting. Evaluate if it is worth paying more for it.
How can we help you?
Using HubSpot is more than just CRM, inbound marketing or social media. When you come to BusinessWeb, you can count on a flexible HubSpot implementation approach.
We will research and match it to your needs. From full HubSpot implementations to ad hoc technical support.
Our goal is to understand how your business works, then map your processes and implement them to your system implementation steps.
Note: Stop looking at a HubSpot implementation as an IT project that takes months. Our proven and repeatable implementation processes deliver a working system in 6-8 weeks. HubSpot is a configuration tool not a programming tool.
Most of our customers use full implementations of a particular Hub, as they want to know 100% of HubSpot and be able to use it in their daily work.
Companies that have HubSpot benefit from consulting and configuration support. It is also available for new deployments when you have clear goals and know what to use it for.
All HubSpot implementations go online with a series of workshops to ensure smooth implementation. In addition, you have everything recorded on video and can return to these materials at any time
In addition to HubSpot implementations, you can take advantage of various forms of consultation:
- HubSpot audits;
- Feature consultations;
- Staff training;
- Technical support for building interfaces.
You are assured that each HubSpot implementation process will be personalized and dedicated to your current needs and stage of business development.
And after the entire implementation, we do not leave our clients alone. At every stage of cooperation you have access to HubSpot specialists from BusinessWeb - we take care of the whole team also after implementation. We advise, consult and point out the optimal solution. All within the framework of flexible hourly packages.
During conversations, questions also arise: "Mariusz, what if I already cooperate with an agency for SEO and advertising, how can I involve them in the implementation?". I answer: no problem! We are not an inbound marketing agency and they are not a competitor for us, we implement HubSpot, so we will be happy to implement your agency into it.
Ready to start your HubSpot adventure? Or do you already have it and are looking for ways to use it better? We are 100% ready to help!
