Mariusz Gliński 23 min

HubSpot Consulting - Your HubSpot does more than you think

HubSpot is a versatile and powerful tool that can bring tangible benefits to any organization - whether it operates in sales, marketing or customer service. The platform offers extensive opportunities to streamline processes and improve business performance. Although HubSpot stands out for its ease of use compared to competing systems, fully exploiting its potential requires not only commitment, but also many months and in some cases even several years of practice.

It is worth noting that the initial implementation and use of HubSpot can be greatly facilitated by previous experience with other systems or tools. However, in many cases the most effective solution turns out to be the use of HubSpot consulting services. Why? Because they allow not only a significant acceleration of the system's configuration, but also the fine-tuning of the system to meet the specific needs of the organization.

What's more, working with HubSpot consultants is also an excellent way to transfer knowledge directly to the company's team. This makes it possible not only to use the platform faster and more efficiently, but also to build internal competencies. These, in turn, enable efficient day-to-day operation in the system and its flexible adaptation to changing market requirements.

What are HubSpot's consulting services and what is their scope?

HubSpot's consulting services are comprehensive support that adapts to the diverse needs of an organization due to the expansive nature of the platform. As a tool that encompasses marketing, sales and customer service, HubSpot requires a customized approach to realize its full potential. The main goal of the consultation is to help companies align HubSpot with their business strategies, thereby achieving better results and streamlining processes.

The main areas of support offered by HubSpot consultants

Complete implementation and deployment
Consultants support organizations in the complete implementation of HubSpot, from the configuration of the system to its launch in daily operations. As a result, companies can quickly start using the platform in a way that is efficient and consistent with their needs.
Process optimization
Consultants help identify areas where the system is not performing optimally, as well as point out unused functions. They then make improvements that improve the efficiency of operations and allow HubSpot to be used more fully.
Support in integrations
An important aspect of consulting services is HubSpot integration support. This includes not only the integrations available on the HubSpot Marketplace, but also connections to ERP and other systems owned by the company to ensure data and process consistency.
Knowledge transfer and training
Consultants provide training to teach teams how to use HubSpot effectively. The training ranges from the basics of using the system to advanced features such as managing workflows, building reports and using artificial intelligence in HubSpot.

Additional services of HubSpot consultants

HubSpot consultants also offer a range of additional services to help organizations fully customize the platform to meet their needs:

Designing the system for specific business processes
Consultants at BusinessWeb are experts in designing the system for specific marketing, sales and customer service processes. They are knowledgeable about these processes and know how to effectively customize HubSpot for optimal performance.
Implementation and configuration
As part of their consulting services, the experts also handle HubSpot implementation and configuration. They help set up specific functions, such as reports or automations, especially in areas where the client lacks knowledge or experience.
Alignment with strategy
Consultants support companies in translating sales and marketing strategies into the HubSpot platform. With a wealth of experience gained from many projects, they also help align these strategies with the actual capabilities of the system, improving them based on HubSpot's features and potential.
HubSpot audit
Consultants also conduct HubSpot audits. Their task is to check its utilization rate and identify unused opportunities. They then carry out optimization of the configuration in terms of processes, automation and reporting, allowing the company to get more out of its HubSpot.

In summary, HubSpot's consulting services are comprehensive support aimed not only at technical implementation and configuration, but more importantly at strategic use of HubSpot to improve business processes and achieve better results. Thanks to the experience of consultants, companies can not only implement HubSpot faster, but also develop internal competencies that enable them to manage the system themselves in the future.

Types of HubSpot Consulting Services

HubSpot Technical Consulting

Scope:
Technical consultations focus on specific technical aspects of the platform. They include support in HubSpot integrations with other tools, data migrations and cleansing, creation of custom objects, report building, and automations.

Examples of support:

Design and implementation of HubSpot integrations.
Creating custom reports.
Connecting HubSpot to the website and forms to capture leads.
Configuring domains and setting up custom fields in the system.
Migrating data to HubSpot

What this type of consultation involves

They usually address a specific, technical need of the client and are performed based on the client's requirements. They do not require extensive business process analysis by process consultants, but only a person who is very familiar with the technical aspects of system configuration.

HubSpot CRM Consulting

Scope:
HubSpot CRM consultations focus on configuration and optimization of the system, covering setting and improving sales paths (pipelines), managing the flow of leads in the system, and improving the entire sales process executed on the HubSpot platform. Their goal is to streamline sales activities and maximize the capabilities of the CRM system

Required consultant

This type of consultation requires the involvement of an expert who not only knows the HubSpot configuration very well, but also understands the methods of optimizing sales processes and can transfer them to the practical configuration of the system. A CRM consultant is a very good designer of the HubSpot system, and at the same time has a deep knowledge of sales business processes. As a result, he is able to advise on how to effectively use the tool to achieve business goals

Examples of support:

Based on a series of workshops, the consultant learns and maps the client's sales processes, transferring them to the HubSpot configuration.
He advises on how to rebuild and set up processes in the system to support sales effectiveness.
Helps translate sales and marketing strategies into HubSpot and improve them through knowledge of the platform's features and capabilities.
Wspiera optymalizację pipeline’ów, zarządzanie leadami i automatyzację działań sprzedażowych, dostosowując system do specyfiki organizacji.

Why choose this type of consultation

HubSpot CRM consultation is an ideal solution for companies that want to improve their sales processes and effectively transfer them to the HubSpot platform. Thanks to the consultant's knowledge and experience, it is possible to fine-tune the system to the specific needs of the sales team, resulting in better results and greater control over the entire sales process.

HubSpot Integration Consulting

Scope:
Integration consultations are particularly important when implementing a CRM system, especially when it is necessary to connect HubSpot with other systems, such as ERP or external tools. Their main goal is to design and implement the technical exchange of data between HubSpot and the other systems used in the organization.

Required team
Two types of consultants are usually required for integration consulting:

Integration consultant - is responsible for the technical design of the data exchange between HubSpot and other systems, so that IT teams can carry out the integration process as required.
Process consultant (e.g., CRM) - designs the data model necessary for the business team, ensuring that data is properly pulled from other systems and supports the execution of sales processes. He maps the fields from the business side, ensuring that information critical to the effective operation of the sales process is provided.

Roles in the integration process

The integration consultant performs technical mapping so that IT teams know what needs to be done in terms of technical implementation of interfaces.
The CRM process consultant is responsible for ensuring that the data exchange supports the daily work of the sales team and is in line with business requirements.

The Importance of integration consultations

Integration consultations are essential when an organization aims to ensure seamless data flow and information consistency across the company. Through the collaboration of technical and process consultants, it is possible to design an integration that not only meets technical requirements but also genuinely supports business processes and enhances team efficiency.

HubSpot Implementation Consulting

The scope of implementation consultations:

HubSpot implementation consultations provide comprehensive support throughout the platform's deployment process—from the purchase of the system, through process analysis and mapping, to configuration, integrations, and team training. The goal of these consultations is to ensure that HubSpot is implemented according to best practices and fully tailored to the organization's specific needs.

Required team of consultants
Implementing HubSpot's CRM system is a complex process that usually requires the involvement of several types of consultants, each responsible for a different area of the project:

CRM system process consultant - is responsible for mapping the sales processes and designing the configuration of the HubSpot system to reflect the company's actual operations.
System configuration consultant - based on the designed processes, sets up and configures the entire system, ensuring that HubSpot supports the teams' daily work.
Integration consultant - if the implementation requires connecting HubSpot with other systems (e.g. ERP), he designs the operation of the interfaces and is responsible for the technical side of data exchange.
Training consultant - crucial to a successful implementation, designs the scope of training, prepares training materials and platforms, and conducts training so that employees can take full advantage of the system both during and after implementation.

A similarly complex team may also be needed for marketing or customer service implementations, where a combination of process, technical and training expertise is needed

Course of implementation consultations
Implementation consultations are comprehensive and cover all stages of HubSpot implementation. Thanks to the cooperation of specialists from different fields, the implementation goes smoothly and the system is fully adapted to the needs of the organization. This approach not only allows the platform to be up and running quickly, but also ensures that the team is able to use the new tools and processes effectively

Consulting in the area of HubSpot training

Scope of training consultations

HubSpot is a tool that can be independently developed by a company in many areas, which is why training and user competency development are crucial for building a long-term return on investment in the platform. Training can include both teaching sales users to work within a defined process and administrative training in reports, integrations, automation, or system configuration. This enables users to become more independent and efficient in their daily work with HubSpot.

Role of the training consultant

The training consultant is responsible for designing the training scope, preparing online platforms and materials for knowledge transfer. They conduct training, evaluate and certify employees, and tailor training scopes to implementations and individual client needs. This ensures that the training is precisely adapted to the organization's specifics and supports its business goals.

Importance of training consultations
In many cases, a company needs training support from consultants more than just system setup by them. Properly designed and conducted training allows for the rapid onboarding of teams into new processes and the building of internal competencies, enabling independent development and optimization of work on the HubSpot platform.

Summary

The range of HubSpot consulting is really wide - you can choose technical, process, CRM, integration, implementation or training support. This makes it easy to match the type of support to your needs: from technical setup, to process optimization, to team competence development. This approach allows you to implement HubSpot faster, use it better and achieve specific business goals.

HubSpot consulting packages and their pricing structure

A variety of HubSpot consulting packages are available from BusinessWeb to meet the diverse needs of companies. For complex implementations, such as marketing, sales or customer service projects, it is possible to involve several consultants in one project billed at a fixed price. If, on the other hand, ad hoc consulting support is needed, we offer flexible hourly packages.

The consultation packages are divided according to the specialties and experience of the consultants:

Prices for process consultations

As part of this package, the company receives hourly support from consultants specializing in marketing, sales, and customer service processes. The prices for process consultations range from €175 to €250 per hour. These packages provide access to the most experienced consultants who design and optimize processes in the CRM system according to the client's business needs. The collaboration is based on a series of workshops during which knowledge is accumulated and know-how is transferred to the organization.

Prices for technical support and configurations

This package includes hourly support for technical aspects of system configuration, such as building reports, automations, or system settings. Packages are available from 2 to 30 hours, priced from €80 to €150 per hour.

Cost of integration consultation

The cost of integration consultations at BusinessWeb depends on the scope of support. The design of interfaces and data exchange by experts is carried out within process consultation packages, while the technical execution of the integration itself is priced from €80 to €120 per hour. This division allows for flexible support tailored to the company's needs and ensures that each part of the integration process is handled by a specialist with the appropriate experience.

Costs of HubSpot training packages

We offer training packages in the form of workshops for employees. Workshops on sales or customer service processes range from €800 to €1600 per workshop.

Training on HubSpot's marketing functions is priced at €400 per module (e.g., content marketing, social media, automation, marketing reporting).

Administrative training, covering workflow, reporting, or system configuration, costs €1500 per training session.

All HubSpot consultation packages can be freely combined, allowing for flexible adaptation of support to the specific needs of the company and cost optimization. Each package is handled by a consultant with the appropriate competencies—different individuals are responsible for process mapping, configuration, and integrations. This ensures that support always comes from an expert with the right experience and knowledge.

Key benefits of working with a HubSpot consultant

Even if you have access to HubSpot Academy materials or extensive online resources, fully leveraging the platform's capabilities requires time and practice. A HubSpot consultant can significantly shorten this path and help achieve business goals faster.

The main benefits of working with a consultant are primarily time savings and quicker implementation of system changes. Thanks to the consultant's practical knowledge, tasks that would take a beginner many hours can be completed several times faster. For example, a complex report that might take a novice several hours to create can be done by an experienced consultant in two to three hours.

A consultant brings expertise and proven knowledge to the company, which they pass on to the team. This enables employees not only to learn how to use HubSpot more quickly but also to manage the system independently in the future, reducing the need for external support.

Another significant value of working with a consultant is system customization—HubSpot can be precisely tailored to the unique processes and requirements of the company. Proper configuration translates into improved workflow and the elimination of unnecessary tasks.

Although HubSpot's consulting services may seem expensive, the investment pays off quickly - an expert is able to complete tasks many times faster than a person without experience, while transferring key know-how to the organization. As a result, the company gains not only fast implementation and optimization of the system, but also builds internal competence that pays off in the long run.

Why choose HubSpot Premium Consulting from BusinessWeb

When you choose HubSpot Premium Consulting from a partner like BusinessWeb, you get top-notch support, tailored to the real needs of your organization and ensuring that you get the most out of HubSpot.

Extensive experience and specialization

BusinessWeb is a HubSpot partner with many years of experience - it has been operating in this area since 2019, and its team is made up of people who have been developing their expertise in working with the platform for years. Consultants have a working knowledge of at least two and often even three HubSpot hubs, which allows them to look at the client's needs comprehensively - both from the side of technical configuration and business process design. More than 150 different clients have passed through the hands of the Business Web team, which translates into a wide practical knowledge and the ability to implement both standard and very advanced projects - from CRM setup, marketing and service, to complex automation and customization.

Confirmed quality of service

As an elite HubSpot partner, BusinessWeb is required to have 100 certifications, which, with a team of 10, means that each consultant has an average of 10 certifications proving their implementation competence. The quality of the work is confirmed by high ratings and positive customer reviews on the HubSpot website, which builds trust and gives confidence in the effectiveness of the work.

Access to a comprehensive and experienced team of experts

BusinessWeb consultants not only possess extensive experience but also have a strong command of the English language, enabling them to provide premium services not only in Poland but also in international markets. Clients gain access to a wide range of specialists—from process experts, through configuration and integrations, to training—whose competencies can be freely combined within a single implementation, optimization, or audit project. The entire team consists of highly experienced individuals who ensure efficient implementations and daily support at the highest level.

In summary, by choosing HubSpot Premium Consulting from BusinessWeb, you gain a partner with deep knowledge, proven experience, and a flexible approach, who will support your company in fully leveraging HubSpot's potential and ensuring the platform's effective daily operation.

Don't hesitate – schedule a conversation with our team today!

Let's discuss what your company truly needs and see how we can help you fully leverage HubSpot's capabilities. During the first meeting, you'll discover the knowledge and experience of our consultants – we'll show you specific solutions that will streamline your processes, save time, and achieve better results.

Click here to schedule a consultation. Take the first step towards a more efficient, modernly managed HubSpot – tailored to your organization's needs!

Mariusz Gliński

CEO BusinessWeb/ RevPoint – Customer Success Manager
CEO BusinessWeb / DigitPoint Nadaje kierunek rozwoju w BusinessWeb. Wspiera klientów do doborze najbardziej dopasowanych do potrzeb rozwiązań CRM oraz funkcji platformy HubSpot. Odpowiada za budowę wiedzy i świadomości klientów o rozwiązaniach HubSpot w Polsce.